The mission: build awareness and affinity for Clorox by giving Moms a something to have engage with — and to align with Clorox’s philosophy that life can (and should) be just a little bit messy. To that end, I pitched, wrote, and created 8 characters for a bestiary of the “monsters“ that children turn into during the long months of summer break. We crafted backstories, eating habits, and ways to recognize the creatures. Our team had a lot of fun designing and animating them, and even more fun reading the comments. Parents wrote in identifying which “monster” their children turned into during the summer, and even started making their own hybrid creatures.