FX | Social Strategy – Graham Kelley Nelson: Creative Director | Writer | Consultant

FX | Social Strategy

CLIENT

FX

DATE OF WORK

Fall-Winter 2024-2025

THE BRIEF

After a lull in traffic, FX wanted to refresh their copy and strategy, all while sticking to the tried and true staples of social media.

THE WORK

I simplified and streamlined the offering, sticking to memes, quotes, clips, and a smattering of custom video. I opted for a copy voice that was snappy and knowledgable, but never exclusionary. After three months, we set traffic and engagement records.

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