




CLIENT
FX
DATE OF WORK
Fall-Winter 2024-2025
THE BRIEF
After a lull in traffic, FX wanted to refresh their copy and strategy, all while sticking to the tried and true staples of social media.
THE WORK
I simplified and streamlined the offering, sticking to memes, quotes, clips, and a smattering of custom video. I opted for a copy voice that was snappy and knowledgable, but never exclusionary. After three months, we set traffic and engagement records.