CLIENT
Proactive
DATE OF PITCH
March 2016
THE BRIEF
HuffPost leadership asked our team to come up with proactive pitches that could be taken to clients.
THE WORK
With candy companies in mind, I pitched Undead Voices, a lightly satirical, Halloween-themed undead takeover of HuffPost’s popular identity verticals. Because I’m thorough, I also built a password-protected working model in our CMS, populated with actual undead stories. It never got made, but it was shown to potential advertisers as a demonstration of our capabilities.