HUFFPOST UNDEAD VOICES: A BRANDED CONTENT HALLOWEEN SPECIAL.
Proactive (Mars Candy)
DATE OF PITCH
Well, not everything needs a huge backstory. Occasionally, branded content can just be fun.
But if you really want to know: I was asked to dream up a campaign that tied to a holiday and bordered on satire. We wanted something to get in the door with soft-drink, candy, and snack companies. The result was “Undead Voices,” a good-natured, tongue-in-cheek, Halloween-themed take on some of HuffPost’s popular verticals. And because we’re super thorough, my team and I actually built a campaign hub in our CMS.