CLIENT

Purina Puppy Chow

DATE OF WORK

2015 – 2016

THE BRIEF

Purina Puppy Chow sought to drive awareness that puppies are not just small dogs. They have their own special needs, including puppy-specific food.

THE WORK

I pitched, produced, and directed a series of social videos designed to show that puppies are distinct — that they are still experiencing a lot of firsts, including meeting new creatures. (I got to play with a lot of puppies that year!) As distinct creatures, they need their own food.