MEET FOUR ORDINARY INDIVIDUALS WHOSE NAMES SHAPED THEIR DESTINIES.
CLIENT
Tito’s Handmade Vodka
DATE OF WORK
June 2015
THE BRIEF
Tito’s Homemade Vodka came to the HuffPost Partner Studio with a simple request: to build something we’d never built before that highlighted the proud weirdness of the Austin distillery and its founder, the aptly named Tito Beveridge.
THE WORK
I pitched and wrote a long-form interactive article on nominative determinism, or the belief that names influence the course of our lives. It was told through the stories of four individuals whose names seemed cosmically appropriate for their chosen careers — from Tito’s founder Tito Beveridge himself to Austin-area urologist Dick Chopp. (And, yes, that is his real name.)
Text, photography, infographics, and interactive games told the story. In its first week, the piece nabbed over one million unique viewers, who spent an average of five and a half minutes on-site. It was nominated for the “Best Sponsored Editorial” at the 2015 Native Creative Awards.