INSIDE THE MISSION TO SEND A CHICKEN SAND-WICH INTO OUTER SPACE.
CLIENT
Ketucky Fried Chicken
DATE OF WORK
Summer 2017
THE BRIEF
KFC was sending the Zinger — their chicken sandwich — into space. They wanted to find a publishing partner who could credibly discuss the science while also enjoying the inherent silliness of the mission.
THE WORK
We wanted to cover the Zinger’s ascension into the stratosphere with the breathlessness and optimism of 1960s space coverage. So we created our own mini-network, ZNN (the Zinger News Network), which offered articles, custom photography, infographics, and explanatory videos about the Zinger’s mission. Sadly, the Zinger’s balloon crashed before it made it space!