INSIDE THE MISSION TO SEND A CHICKEN SANDWICH INTO OUTER SPACE.
Ketucky Fried Chicken
DATE OF PUBLICATION
14 entries in a themed content hub — consisting of articles, custom photography, infographics, and video — that chronicled the journey of KFC’s Zinger chicken sandwich into the upper reaches of the stratosphere. Loosely based off of 1960s and 70s news coverage of the space race, I built an editorial and social calendar that combined round-the-clock updates on the Zinger’s progress with longer feature reporting on the science of space and the unique spacecraft that bore the doomed chicken sandwich aloft.