FUTURE PROOF: A PROACTIVE FORD CONTENT CAMPAIGN AND EXPERIENCE.
CLIENT
Ford
DATE OF WORK
Spring 2016
THE BRIEF
HuffPost had struggled to get deals with Ford. Upon hearing that the company had embraced a new direction centered on mobility, I was asked by leadership to come up with a proactive pitch that would wow them.
THE WORK
My pitch combined editorial content from across AOL’s giant media group, interactive games, and an experience that would literally reshape parts of Detroit — harkening back to Ford’s past campaign around the “city of the future.” Everything laddered up to mobility as a force that shaped society. I positioned Ford as the owner of mobility.
Ford’s ECD said it was the first time in two years that she hadn’t been bored by a pitch. We eventually partnered together on a campaign worth about $2 million.